Check out A Primer on Killabears (Part 2) here:
gm everyone, and happy Tuesday! It feels good to put out another Proof of Update right after a previous one - it reminds me of the good ol’ days! And what better way to celebrate that then by doing one of my favorite types of newsletters - a primer!
If you’ve been subscribed to my newsletter for a while, you’ve probably caught wind of some my other primers, which often end up as one of the more popular newsletters I put out. Well, I’m stoked today to go into everything @killabearsnft!
The Origin
I’ll be honest - from my experience, usually when I write these types of things about a project, it takes a lot of work on my end to dig through Discord, Twitter, ask the community etc., just to find enough information to write about. This is not the case with @killabearsnft.
If anything, the hard part here was synthesizing the INSANE amount of information so that it’s easier to find and digest. It reminds me of what I would always tell my 8th grade students (I was an English teacher for about 9 years) - in high school, teachers ask you to write a few pages about a topic, and you always feel like you’re adding in fluff just to extend it to where it needs to be. In college, you get an immeasurable amount of information dumped on you, and the hard part is actually paring it down to “just the facts.”
I’m a big fan of working smarter, not harder, so for the origin of how Killabears came about, check the thread by their CEO, Ben, below.

While that thread gave some great information as to how the idea of Killabears was borne, and how the team came together to create it, the thread below details the actual story of the mint itself - which is epic in its own right. Check it out so you have a full understanding of how the team has done things the right way the entire time, and why the community backs them so strongly.
Oh, by the way, the team is also doxxed - and while that really isn’t the most important thing in the world, it’s always awesome to see people willing to put their names on the line. I loved this tweet from Ben tbh because you get to see where his priorities lie, and if you’ve followed me for any length of time at all, you know I’m all about that family life. These are the kind of people I want to support.


The Lore
Okay, so now that we have a basic understanding of how the team came together, and how Killabears launched, it’s important to mention that there is a whole Universe being built here - and the team has made sure to keep that story front and center. One of my favorite videos so far was this teaser trailer that came out 6 months ago - you have to give this a watch to fully appreciate what this team is capable of.
But it doesn’t stop there - they aren’t just putting out cool videos and leaving it at that. In order to fully understand the whole story of the Killaverse, you absolutely have to check out this page.
Value to the Holders
One of the biggest issues in the NFT space right now is that for many projects, there’s no real return on value to the NFT holders themselves. Teams talk a big game and put out a lot of word salad about how that’s their intent, but at the end of the day we know actions speak louder than words. When you mix in shareholders and things like that, things get even more muddy as often these people or companies want equity, not the NFTs - and that makes their wants and needs sometimes diametrically opposed to that of their holders, regardless of how you spin it.
Now, I’m not saying it’s wrong to take VC money - and tbh, I’d be stoked if Killabears ever did, because I know they are going to do it the right way. But just take a look at this tweet, and you can tell that the team wants to make sure that they do things the correct way, not the easy way.

I particularly loved this part of the thread, because once again it shows the team has the correct mindset here.

They aren’t sitting in their million dollar homes, driving their sports cars, or jetsetting across the world (and they could have been, had they accepted this money). They are hungry, and by remaining hungry, that means the best possible outcome for the project as a whole. I’m sure many of you can relate to this tweet below.
Yeah, Yeah, but What About the Value
As many of you know, there’s been a big debate raging for a while now about IP rights in the NFT space. Some projects give you full rights to your IP, and others have taken it completely away and gone CC0. I’ve personally even waffled on this from time to time, as I don’t think most people will really use the IP of their NFTs to make money - but that doesn’t mean we shouldn’t have the option. And Killabears once again has done things the right way, giving the IP rights to the holders of the NFTs themselves, enabling all sorts of awesome different projects and creations to arise as a result of it.


Toys aren’t it though - in fact, they hardly scratch the surface of what the team and community have planned - all designed to bring value back to the holders of the individual NFTs themselves.
Now, I don’t want to get too far ahead of myself, but you may want to check this out as well.

To Be Continued…
I told you at the beginning that there was so much information to sift through regarding Killabears, that it was a struggle for me to condense it into an easy to read newsletter. In fact, I’ve run out of the space that Substack even allows me, so I’ll be working on a Killabears Primer Part 2 which will come out shortly! For now, however, I’d like to leave you all with this - if you’re just looking for the quick and dirty about the Killaverse, check out this infographic:
That’s all for today’s edition of Proof of Update - we’ll see you again real soon!